Books

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

By Kevin Maney, Al Ramadan, Dave Peterson and Christopher Lochhead

“I believe that its ideas and frameworks will be relevant to the next ten years in the same way that the ideas of lean startups and customer development were to the last ten.” – Mike Maples, founding partner, Floodgate.”

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The Two-Second Advantage

By Kevin Maney and Vivek Ranadive

New York Times bestseller about the intersection of brain science and computer science.

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Making the World Work Better

By Kevin Maney, Steve Hamm and Jeffrey O’Brien

Study of IBM’s history at its 100th anniversary; more than 600,000 copies in print around the world.

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Trade-Off: Why Some Things Catch On…and Others Don’t

By Kevin Maney

Required reading at financial firms and in marketing departments.

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Megamedia Shakeout

By Kevin Maney

The first major book about the digitization of media.

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